BESTMART IDENTITY AND STORE DESIGN
Project Overview
Salnuvet was developed in 2018 for a major importer and distributor of Nutrex products in South America. The brand was created to communicate a specialized animal nutrition solution focused on feed safety, toxin control, and healthier food production.
The visual identity needed to make a technical product easier to understand for the agricultural and livestock market, connecting science, animal health, and everyday food consumption through a clear and approachable brand system. design by Iván Hernández, graphic designer.
Challenge
The main challenge was to communicate a highly technical product in a simple, credible, and commercial way. Salnuvet represented an advanced toxin-absorbing solution for animal feed, especially for poultry, pork, and other food-production animals.
Solution
The identity was built around the animals most connected to the market: poultry, pork, and livestock. By unifying these animals into one clear symbol, the brand became easier to recognize, explain, and apply across different product categories.
Results
The final brand identity gave Salnuvet a clear and recognizable presence in the animal nutrition market. It helped translate a complex technical product into a simple visual message that could be understood by distributors, producers, and end users.
Stand visualization & design
The design system used clean typography, strong color coding, and simple visual language to balance scientific credibility with market accessibility. This helped position Salnuvet as a professional, trustworthy, and effective solution for animal nutrition and toxin control.
Content creation strategy
The brand needed to help farmers, distributors, and buyers quickly understand the product’s purpose: supporting healthier animals, improving feed quality, and reducing the risks associated with toxins in animal nutrition.
Brand & material support
The system supported brochures, brand manuals, product communication, advertising materials, and sales tools, creating a consistent foundation for market expansion across South America.
