My work combines visual exploration, iteration, user-centered insights, and user experience principles to create clear and effective visual solutions.
2006.2016
I am a graphic designer born in Bogotá, with more than 15 years of experience in the creative industry. After spending many years working in advertising agencies, I decided to become independent and build my own professional path. In 2014, I founded my creative studio, where I have worked with local clients of different sizes, from large companies to entrepreneurs.
That experience has allowed me to take on multiple roles and grow into a well-rounded, multidisciplinary, and strategic designer, prepared to face challenges across different areas and levels of the creative industry. My work has been featured on international blogs and platforms such as Brandemia, Behance, and Packaging of the World, among others.
2017.2026
In 2017, after moving to the United States, I embraced that transition as an opportunity to elevate my career. After a period of adaptation and improving my English, I began working as a designer in New York City, where I have continued to expand my creative and multicultural experience.
Throughout this journey, I have had the opportunity to collaborate with brands such as the NFL, JBL, NBA, Formula 1, Polaroid, Packard Bell, SOAR, and Fender, as well as growing retail brands including Brookstone, Mahly, Lomi, Audio Republic, Duracell, and Hurley. Many of these products have been distributed through retailers such as Macy’s, Target, TJ Maxx, and Ross.
EXPERIENCE
Industries
Technology
Experience creating packaging and visual systems for consumer electronics, audio products, and tech-driven retail brands, with a focus on clarity, structure, and strong shelf presence.
Real Estate
Brand identity work for real estate, focused on building trust, recognition, and a visual presence that feels professional, clear, and memorable.
Sports
Work developed for sports and licensed properties where branding, fan recognition, and product appeal need to come together in a clear and commercially strong way.
Food + Beverage
Packaging and identity work for food and beverage brands, shaped to communicate product character, stand out visually, and feel consistent across.
Lifestyle
A practice spanning brand identity,
a cross web, and digital product, connecting visual storytelling with practical execution across all digital spaces.
Pet + Nutrition
Experience creating branding and packaging for pet-focused products, with an emphasis on trust, warmth, and shelf appeal keeping it memorable.
Fashion + Beauty
Work created for fashion and beauty brands with a strong emphasis on reputation, trust, and quality. From packaging to brand communication, creating a cohesive visual language.
Retail & CPG
Experience designing for retail-focused brands and growing consumer product lines, creating systems that feel market-ready, recognizable, and easy to navigate.
