CANIMAX PACKAGING DESIGN CONCEPT
Project Overview
Canimax packaging project designed by Iván Hernández, graphic designer, when
an entrepreneur set out to change the way dogs eat, his mission was simple
his brand identity didn’t reflect the integrity or quality of his product.
That’s where we came in to, transform his vision into a brand that truly
communicates health, trust, and care for pets.
Challenge
Despite having a superior product, the brand struggled to gain credibility in a crowded market filled with generic and overly commercial pet foods. The existing identity failed to convey the emotional connection between pet owners and their dogs.
Solution
I developed a complete brand identity and packaging system centered on simplicity, warmth, and trust. The design blends modern minimalism with emotional storytelling, using clean typography, earthy tones, and tactile materials to communicate natural quality.
Results
The new brand elevated perception instantly, helping position Canimax as a premium, trustworthy, and heartfelt brand within the pet market. The packaging stood out on shelves for its authenticity and aesthetic appeal and also reach a wider audience.
Final look and feel
I always have a long flexibility in materials, finishes, labels, and overall production quality.
The goal is always the same: to achieve the right final look, feel, and brand presence in every product.
Materials finishings
We handle most of the production overseas, where trusted partners offer reliable execution, competitive pricing, and efficient shipping. For other brands, we also work with highly professional production partners across different markets.
